Advertise. This
is what the common person does when it comes to their social media platform.
Whether they are on Facebook advertising for a company or they are on Instagram
advertising for a product. Most of the time, companies would contact the users
and pay their users for pictures of their products to be promoted. Also,
Instagram would additionally pay their users when they promoted other
companies. However, when it came to Vine and their traditional users, those
users would promote individual products, but Vine would not pay them; Vine
didn’t do anything for their users, the users had to do everything for
themselves (De Vries 85). Also, when it came to the users pay, third-party
sources were the ones who would pay the users. That is why when it came to
their fan base and the application being shut down a lot of their users were
not happy. Vine did not execute their closing properly. They did not give the
word to the users on what they were doing with the application and also how
they could help them with future endeavours. A lot of the “Vine Stars” depended
on this application because it became their jobs. For example, my friend
Victoria Brocca has her a popular Instagram account because she is a make-up
artist and I asked her if she ever considered Vine to do short videos of her tutorials.
She said that she would not because Vine is not the ideal application to get
business from whereas Instagram users contact her and send her their products
for free to promote and keep.
De Vries, L.; S. Gensler; and
P.S. Leeflang. 2012. Popularity of brand posts on brand fan pages: An investigation of the effects of
social media marketing, Journal of Interactive
Marketing 26(2), 83-91.
