Users & Business

Advertise. This is what the common person does when it comes to their social media platform. Whether they are on Facebook advertising for a company or they are on Instagram advertising for a product. Most of the time, companies would contact the users and pay their users for pictures of their products to be promoted. Also, Instagram would additionally pay their users when they promoted other companies. However, when it came to Vine and their traditional users, those users would promote individual products, but Vine would not pay them; Vine didn’t do anything for their users, the users had to do everything for themselves (De Vries 85). Also, when it came to the users pay, third-party sources were the ones who would pay the users. That is why when it came to their fan base and the application being shut down a lot of their users were not happy. Vine did not execute their closing properly. They did not give the word to the users on what they were doing with the application and also how they could help them with future endeavours. A lot of the “Vine Stars” depended on this application because it became their jobs. For example, my friend Victoria Brocca has her a popular Instagram account because she is a make-up artist and I asked her if she ever considered Vine to do short videos of her tutorials. She said that she would not because Vine is not the ideal application to get business from whereas Instagram users contact her and send her their products for free to promote and keep.

De Vries, L.; S. Gensler; and P.S. Leeflang. 2012. Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing, Journal of Interactive Marketing 26(2), 83-91.